Brand and business transformation are inseparable - two sides of the same value-creation journey. Don’t miss the opportunity to gain insights from a global brand transformation shared from an executive leadership perspective.

In recent years, Trelleborg Group has undergone major changes driven by megatrends such as the global shift toward resource efficiency and sustainability, as well as rapid technological advances, particularly in AI.

The journey toward the “New Trelleborg” includes strategic acquisitions in high-growth industries, divestments of lower-potential businesses, and significant investments in innovation.

This new chapter impacts business strategy, communication, and brand development. Our speaker, Patrik Romberg, SVP Group Communications & Human Resources at Trelleborg Group, will share his knowledge, insights and experience based on a number of strategic brand leadership challenges:

• How to lead a global brand transformation that drives long-term profitable growth

• How to align business and brand development

• How to ensure continued brand value in an AI-driven world

 We are delighted to invite you and a friend to attend the seminar free of charge