(former) CMO, ELECTROLUX GROUP

LARS HYGRELL

THEME

LEADING BRAND AND MARKETING TRANSFORMATION AT ELECTROLUX

"It takes brand leadership excellence to create excellent, leading brands"

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Previous events and themes

PATRIK ROMBERG

SENIOR VICE PRESIDENT, GROUP COMMUNICATIONS OFFICER, TRELLEBORG
THEME
TRANSFORMING A GLOBAL CORPORATE BRAND
BASED ON DIGITIZATION & COMMUNICATION

HELENA NORRMAN

ERICSSON — CHIEF MARKETING & COMMUNICATIONS OFFICER
THEME
LEADING A GLOBAL BRAND TRANSFORMATION
Download Helena Norrmans presentation HERE

BENGT ERIKSSON

Essity — GLOBAL MASTER BRAND DIRECTOR
THEME
MANAGING A TOTAL BRAND EXPERIENCE IN 100 COUNTRIES

Download Bengt Erikssons presentation HERE

INGALILL ÖSTMAN

SKF — SENIOR VICE PRESIDENT COMMUNICATION & GOVERNMENT RELATIONS
THEME
BUILDING A SUSTAINABLE CORPORATE BRAND FROM WITHIN

CHRISTER LINDQVIST

VOLVO GROUP — GLOBAL BRAND MANAGER VOLVO TRUCKS
THEME
CREATING BRAND ENGAGEMENT IN THE DIGITAL AGE