EARLIER EVENTS & SPEAKERS
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EARLIER EVENTS & SPEAKERS *
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Future proofing Sandvik - a brand story.
THEME
FUTURE PROOFING SANDVIK - A BRAND STORY
SPEAKER
BJÖRN ROODZANT
EVP, HEAD OF GROUP COMMUNICATIONS & SUSTAINABILITY, SANDVIK
THEME
LEADING A GLOBAL BRAND TRANSFORMATION
SPEAKER
HELENA NORRMAN
ERICSSON — CHIEF MARKETING & COMMUNICATIONS OFFICER
THEME
TRANSFORMING A GLOBAL CORPORATE BRAND BASED ON DIGITIZATION & COMMUNICATION
SPEAKER
PATRIK ROMBERG
SENIOR VICE PRESIDENT, GROUP COMMUNICATIONS OFFICER, TRELLEBORG
THEME
LEADING GLOBAL BRAND AND MARKETING TRANSFORMATION AT ELECTROLUX
SPEAKER
LARS HYGRELL
LEADING GLOBAL BRAND AND MARKETING TRANSFORMATION AT ELECTROLUX
"It takes brand leadership excellence to create excellent, leading brands"
TONY LEIDENKRANTZ | FOUNDER BRAND LEADERSHIP FORUM
THEME
LEADING BRAND IN TRANSFORMATION
SPEAKER
CAROLINE FRANSSON
SVP BRAND EXPERIENCE | VOLVO GROUP
THEME
BUILDING A SUSTAINABLE CORPORATE BRAND FROM WITHIN
SPEAKER
INGALILL ÖSTMAN
SKF — SENIOR VICE PRESIDENT COMMUNICATION & GOVERNMENT RELATIONS
THEME
MANAGING A TOTAL BRAND EXPERIENCE IN 100 COUNTRIES
SPEAKER
BENGT ERICSSON
GLOBAL MASTER BRAND DIRECTOR, ESSITY/SCA
THEME
CREATING BRAND ENGAGEMENT IN THE DIGITAL AGE
SPEAKER
CHRISTER LINDQVIST
VOLVO GROUP — GLOBAL BRAND MANAGER VOLVO TRUCKS